Catholicism: opportunities in the market


With the Pope wrapping up his U.S. tour, The Invisible Hand reviews business practices of the Roman Catholic Church. The conclusion: there is low hanging fruit in the market that top management probably doesn’t see.

1. Introduce of new products: Jesus Christ is classic, but we need something new and different. We need a new Mother Teresa. Get a marketing team on it.

2. Innovate payment technologies: Nobody carries cash. How about credit cards for church donations? If it catches, you could forge a strategic partnership with American Express to introduce the Jesus Card (triple points on Sundays). People could have different color cards for different levels of yearly donations (e.g. Gold, Frankincense, Myrrh, and Jesus-blood red).

3. Consider strategic acquisition: Mormons were embarrassed by backlash against Mitt Romney for his Mormon faith. Brand may currently be undervalued. Mormon Church is dominant player in Utah, an extremely faithful market. The Pope should be in talks with top Mormon leadership about an alliance or outright acquisition.

4. China is the future: The market is huge and unsaturated. The Pope should be visiting China, not the United States. Coca Cola and Google know how to play ball with the Chinese; the Catholics should wise up.

5. Tweak recruiting strategies: Requiring abstinence for top leadership ensures a high loyalty, but turns away talented leaders. It has also caused child molestation, a drag on the Catholic brand.


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2 Responses to “Catholicism: opportunities in the market”

  1. Santi Says:

    Yet another reason that Sam is my favorite Hand author – great post. Oh the irony! At so many levels!

  2. Sam Says:

    Gotta give credit to Phil for a sweet Jesus photo.

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